Mynd Reader

Simply Avanti

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Mynd reader

FOR IMMEDIATE RELEASE

Mynd Reader Returns With A Soulfully Powered Anthem Of Resilience 

‘Simply Avanti’

Out Now On Merchant Records LLC

New Single comes out ahead of their debut album due out later this year!

(Boulder, CO) – Following the breakout success of their debut single Radio Warning, the Colorado based band Mynd Reader charges forward with Simply Avanti

With Grammy award wining Mix Engineer Michael Brauer (Coldplay, My Morning Jacket, The Rolling Stones) once again behind the mix, Simply Avanti delivers an authentic energy. Also with the song release is a stunning music video produced and edited by XPRMNT and directed by Buck Ross with Ryan Ross and Carly Snyder as directors and Jesse Borrell as DP. Watch here.

At its heart, Simply Avanti is about moving forward with conviction—fueled by soaring melodies, gritty instrumentation, and a raw, undeniable honesty. Shelby Kemp’s world-worn vocals cut deep, giving the song a resounding energy. While Brian Sachs and Matt Schultz’s dynamic production amplifies every emotion, creating a timeless and urgent sound.

Simply Avanti is a refreshing soulful testament to perseverance, love, and the lessons that shape us. It expands on the band’s signature fusion of soulful rock and unfiltered storytelling, channeling the spirit of legends like Chris Stapleton, The Black Crowes, and Nathaniel Rateliff. With the new release, Mynd Reader is further cemented as one of the most compelling new voices in modern rock.

For fans of roots-driven storytelling, anthemic choruses, and music that lingers long after the last note, Simply Avanti is essential listening. As Radio Warning continues to build momentum, this latest release is set to captivate even more hearts and playlists across the rock spectrum—Southern Rock, Indie Blues, and beyond.

Simply Avanti is available now on all major streaming platforms. Stream here

Connect with Mynd Reader:

YOUTUBE

INSTAGRAM

FACEBOOK

OFFICIAL WEBSITE 

About Mynd Reader:

Leading the band are Matt Schultz and Brian Sachs (The Authority). Having seen great success in the 90s as the drummer for the pioneering jam band The Authority, Brian has played at iconic venues like Nightingales and was in the house band at the iconic Wetlands. He has shared the stage with acts like Phish, Blues Traveler and Dave Matthews, and has grinded on 200+ tour dates every year over the band’s seven year stretch. However, his trajectory shifted dramatically after the tragic passing of The Authority’s legendary manager, Bill Graham and the band parted ways. Despite this, Brian Sachs never stopped playing and continued drumming and writing songs.

Magic hit again when Brian tapped long-time friend and musician, Matt Shultz who is the glue behind Mynd Reader. With a keen ear for melody and a talent for crafting rich soundscapes, Matt brings a unique vision to Brian’s lyrics. His collaborative spirit fosters an environment of innovation, where ideas flourish and evolve. Known for his ability to seamlessly blend genres, Matt’s production skills enhance the raw energy of Mynd Reader, helping to shape their powerful sound. Together with Brian, Mynd Reader is excited to bring forth a new sound rooted in the foundations of rock ‘n’ roll. 

 

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For Press Inquires Please Contact:

📍 Press Junkie PR

info@pressjunkiepr.com

Frequently Asked Questions (FAQs):

1. Who is Mynd Reader?

Mynd Reader is a Colorado-based rock band led by Brian Sachs and Matt Schultz, blending soulful rock with deep storytelling.

2. What is Simply Avanti about?

The song is a powerful anthem about resilience, perseverance, and embracing life’s challenges with conviction.

3. Who worked on Simply Avanti?

The track was mixed by Michael Brauer (Coldplay, The Rolling Stones) and produced by Matt Schultz. The music video was directed by Buck Ross, with production/editing by XPRMNT.

4. Where can I watch the music video?

You can watch the official Simply Avanti music video [Stream Here].

5. Where can I stream Simply Avanti?

The single is available on Spotify, Apple Music, Amazon Music, and all major streaming platforms. [Stream Here].

6. What are Mynd Reader’s musical influences?

Their sound draws inspiration from Chris Stapleton, The Black Crowes, Nathaniel Rateliff, and other roots-driven rock and blues artists.

7. When is Mynd Reader’s debut album coming out?

The band’s first full-length album is set to release later this year. Stay tuned for updates on their Instagram, Facebook, and official website.

8. How can I follow Mynd Reader?

You can stay connected with the band via:

9. Who can I contact for interviews and press inquiries?

Press inquiries should be directed to Mercedes Romana at Press Junkie PR (info [at] pressjunkiepr.com).

Radio Warning

Simply Avanti